Surrey’s group of independently owned estate agents, Seymours, has won the Award for Best Marketing and Presentation at the 2014 Surrey Property Awards – the second consecutive win for Seymours in this category.
The awards ceremony, which welcomed hundreds of the finest property professionals from across the county, took place at G-Live on Thursday 13 November. Presented by former professional rugby player Martin Bayfield, the awards ceremony saw those who represent the very best in the property industry recognised for their professionalism, commitment and expertise.
According to the judges, Seymours’ marketing campaigns throughout 2014, which included Easter art competitions for children and its ‘Back to School’ campaign, where schools received £250 for every instruction made by pupils’ parents, were ‘head and shoulders’ above the rest.
On receiving the prestigious Award for Best Marketing and Presentation, Paul Rickard, Partner at Seymours in Guildford, comments: “The Surrey Property Awards is a fantastic event that recognises Surrey’s pool of talented property professionals. To win the coveted marketing award not once but twice in two years is a huge achievement and recognises the hard work that we put in to ensuring that our marketing campaigns go some way to engage the communities we serve. As property marketing professionals there is no other award that illustrates that we are good at what we do more than the Award for Best Marketing and Presentation and everyone at Seymours is delighted with the result.”
As part of its Christmas marketing campaign Seymours is calling for those aged 15 and under to design the estate agent’s official Christmas card, with the winner receiving an iPad mini, £1,000 for their school and the accolade of seeing their artwork in print.
Paul concludes: “The days of the hard sell are over. People are simply no longer interested in being told what to buy. Building a loyal following by making campaigns interactive and inclusive is what’s important to Seymours and this year’s success would suggest that people throughout Surrey are happy with our approach, too.”